1. Email audience split
Different retailer groups receive different product emails and click into different landing URLs.
PDH landing platform
A B2B pet supplies platform built for targeted wholesale landing pages.
pdh-landing is not a single marketing page. It is the landing layer for PetDreamHouse, designed so that different customer groups can receive different email messages and land on different URLs, each with its own commercial story, product shortlist, and next-step path.
The core wholesale platform at petdreamhouse.co.ukpositions itself as one of the UK's largest B2B wholesale pet product marketplaces, covering categories such as food and treats, dog products, cat products, small animal, bird products, aquatics, vendors, promotions, bundles, and own-brand ranges.
How this system works
2. Product landing page
Each landing page explains why a product set matters for that audience and frames the opportunity clearly.
3. Analysis follow-through
Buyers can move into a deeper product analysis page when they need stronger internal justification.
4. Commercial action
The landing page then drives quote requests, pricing conversations, or direct purchase flows.
Platform focus
What this homepage should explain
PetDreamHouse is a wholesale pet supplies marketplace, not a single-product microsite.
This project exists to host many landing pages, each with its own URL and audience-specific positioning.
Landing pages should sell the opportunity quickly, while analysis pages carry the deeper competitor and margin logic.
The same platform can support promotions for own-brand products, shortlist pages, and category-specific pushes.
Marketplace picture
The B2B platform behind the landing pages
Product coverage
Food & Treats, Dog Products, Cat Products, Small Animal, Bird Products, Aquatics, and Special Offers.
Trade structure
Vendors, promotions, bundles, marketplace navigation, and own-brand ranges all support wholesale buying workflows.
Landing role
Landing URLs become the email-entry layer that turns broad marketplace inventory into a clearer buyer narrative.
Customer outcome
Retailers land on a focused page, see why the opportunity matters, and move into analysis or pricing more quickly.
Landing examples
Different URLs can support different customer groups
Own-brand launch page
Send retailers to a product-led landing page with a clear value story, proof strip, and analysis CTA.
Category shortlist page
Show a curated range for a season, trend, or price point rather than exposing the full marketplace.
Account-specific outreach
Use different URLs in different email batches so each segment gets a more relevant commercial message.